Cookie Policy
Last Updated: December 5, 2025
1. Introduction
This Cookie Policy explains how IT'S ALWAYS WET IN SEATTLE INC. ("we," "us," or "our") uses cookies and similar tracking technologies on our website. This policy should be read in conjunction with our Privacy Policy.
By continuing to browse or use our website, you agree to our use of cookies and tracking technologies as described in this policy. If you do not agree, you should adjust your browser settings or discontinue use of our website.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. Cookies are widely used to make websites work more efficiently and provide information to website owners. They allow websites to recognize your device and remember information about your visit, such as your preferences, login status, and items in your shopping cart.
2.1 Types of Cookies by Duration
- Session Cookies: These are temporary cookies that expire when you close your browser. They help you navigate the website and maintain your session (e.g., keeping items in your cart).
- Persistent Cookies: These remain on your device for a set period or until you delete them. They remember your preferences and actions across multiple visits.
2.2 Types of Cookies by Source
- First-Party Cookies: Set by our website directly. We use these to provide essential functionality and improve your experience.
- Third-Party Cookies: Set by external services we use, such as Google Analytics and Facebook Pixel. These help us analyze traffic and deliver personalized advertising.
3. How We Use Cookies
We use cookies for the following purposes:
3.1 Essential Cookies (Strictly Necessary)
These cookies are necessary for the website to function properly. They enable core functionality such as:
- Shopping cart management (remembering items you've added)
- Secure checkout and payment processing
- User authentication and account access
- Security and fraud prevention
- Load balancing and website performance
- Cookie consent preferences
These cookies cannot be disabled as they are essential for the website to work. Without these cookies, you would not be able to complete purchases or access certain features.
Examples: Shopify session cookies, CSRF tokens, cart cookies
3.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information. This data helps us improve website performance and user experience.
- Measuring page views, session duration, and bounce rates
- Identifying popular products and pages
- Understanding user navigation patterns
- Detecting and resolving technical issues
- Testing new features and improvements
Google Analytics: We use Google Analytics to collect anonymous statistics about website usage. Google Analytics sets cookies to track user interactions, including:
_ga: Distinguishes unique users (expires in 2 years)_gid: Distinguishes unique users (expires in 24 hours)_gat: Throttles request rate (expires in 1 minute)_ga_<container-id>: Persists session state (expires in 2 years)
For more information about Google Analytics cookies, visit Google's Analytics Cookie Usage documentation.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
3.3 Advertising and Marketing Cookies
These cookies track your browsing activity to deliver personalized advertisements on third-party platforms and measure advertising effectiveness.
Facebook Pixel: We use Facebook Pixel to:
- Track conversions from Facebook and Instagram ads
- Build custom audiences for targeted advertising
- Deliver personalized ads based on your interests and behavior
- Measure the effectiveness of our advertising campaigns
- Retarget visitors who viewed products but didn't complete a purchase
Facebook Pixel sets cookies including _fbp (expires in 90 days) and fr (expires in 90 days).
For more information about Facebook cookies and advertising, visit Facebook's Cookie Policy.
You can control personalized ads by adjusting your Facebook Ad Preferences.
3.4 Functional Cookies
These cookies enhance website functionality and personalization. They remember your choices and preferences, such as:
- Language and region preferences
- Currency selection
- Display settings (grid vs. list view)
- Previously viewed products
- User preferences for cookie consent
These cookies improve your experience but are not essential. If you disable them, some features may not work as intended.
4. Third-Party Services and Cookies
In addition to our own cookies, we use third-party services that may set their own cookies on your device:
4.1 Shopify
Our website is powered by Shopify, which sets cookies to:
- Enable secure checkout and payment processing
- Manage shopping cart functionality
- Maintain user sessions
- Prevent fraud and enhance security
For more information, see Shopify's Cookie Policy.
4.2 Shopify Payments
Payment processing is handled by Shopify Payments, which uses cookies to securely process transactions and comply with PCI-DSS standards. Payment data is encrypted and handled according to Shopify's Privacy Policy.
4.3 Google Tag Manager
We use Google Tag Manager to manage and deploy marketing tags (tracking codes) without modifying website code. This service may set cookies to manage tag configurations and consent preferences.
5. Cookie Consent and Management
5.1 Consent Banner
When you first visit our website, you will see a cookie consent banner. You can choose to:
- Accept All Cookies: Allow all cookies, including analytics and advertising cookies
- Reject Non-Essential Cookies: Only allow essential cookies necessary for website functionality
- Customize Preferences: Choose which categories of cookies to accept or reject
Your consent preferences are stored in a cookie so we remember your choice on future visits. You can change your preferences at any time by clicking the cookie settings link in the website footer or by clearing your browser cookies.
5.2 Managing Cookies in Your Browser
Most web browsers allow you to control cookies through their settings. You can:
- View and delete cookies stored on your device
- Block all cookies from being set
- Block third-party cookies only
- Clear cookies when you close your browser
- Receive notifications when websites set cookies
Here's how to manage cookies in popular browsers:
- Google Chrome: Chrome Cookie Settings
- Mozilla Firefox: Firefox Cookie Settings
- Safari: Safari Cookie Settings
- Microsoft Edge: Edge Cookie Settings
Please note: If you block or delete essential cookies, some features of our website may not work properly, and you may not be able to complete purchases.
5.3 Do Not Track Signals
Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites requesting not to be tracked. Our website does not currently respond to DNT signals, as there is no universal standard for how websites should interpret them. However, you can manage your cookie preferences through our consent banner and browser settings.
6. Other Tracking Technologies
In addition to cookies, we may use other tracking technologies:
6.1 Web Beacons (Pixels)
Web beacons are tiny graphics (also called "pixels" or "clear GIFs") embedded in web pages and emails. They track whether content has been viewed or if an email has been opened. We use web beacons in marketing emails to measure engagement and campaign effectiveness.
6.2 Local Storage
Local storage allows websites to store data locally in your browser. We may use local storage to remember user preferences, cache content for faster loading, and improve website performance. Unlike cookies, local storage data does not expire automatically and must be cleared manually.
6.3 Session Storage
Session storage is similar to local storage but data is cleared when you close your browser tab. We use session storage for temporary data needed during your browsing session.
7. Mobile Device Identifiers
If you access our website through a mobile device, we may collect mobile advertising identifiers:
- Apple IDFA (Identifier for Advertisers): Used on iOS devices for targeted advertising
- Google AAID (Android Advertising ID): Used on Android devices for targeted advertising
You can limit ad tracking on your mobile device:
- iOS: Settings → Privacy & Security → Tracking → Disable "Allow Apps to Request to Track"
- Android: Settings → Google → Ads → Opt out of Ads Personalization
8. International Data Transfers
Some of our third-party service providers (Google, Facebook/Meta) are located outside the United States and may process cookie data internationally. These providers comply with applicable data protection laws and have implemented appropriate safeguards for international data transfers.
9. Your Rights and Choices
Depending on your location, you may have rights regarding cookies and personal data:
- Right to Opt-Out: Refuse non-essential cookies through our consent banner
- Right to Withdraw Consent: Change your cookie preferences at any time
- Right to Access: Request information about data collected through cookies
- Right to Deletion: Request deletion of data collected through cookies (subject to legal obligations)
For more information about your privacy rights, see our Privacy Policy.
10. Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect information from children through cookies. If you are a parent or guardian and believe your child has provided us with information, please contact us immediately.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.
If we make material changes that significantly affect how we use cookies, we will notify you through a prominent notice on our website or via email (if you have an account with us).
12. Contact Us
If you have questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us:
IT'S ALWAYS WET IN SEATTLE INC.
Email: raincheck@wetinseattle.com
State: Washington, USA
13. Additional Resources
For more information about cookies and online privacy, visit:
