Privacy Policy
Last Updated: December 5, 2025
1. Introduction
Welcome to IT'S ALWAYS WET IN SEATTLE INC. ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website and make purchases from our online store.
If you have any questions or concerns about this privacy policy or our practices regarding your personal information, please contact us at raincheck@wetinseattle.com.
2. Information We Collect
2.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
- Place an order on our website
- Create an account
- Subscribe to our newsletter
- Contact customer service
- Participate in surveys or promotions
This information may include:
- Name and contact information (email address, phone number, shipping address, billing address)
- Payment information (processed securely through Shopify Payments)
- Order history and preferences
- Account credentials (username and password)
- Communications you send to us
2.2 Information Automatically Collected
When you visit our website, we automatically collect certain information about your device and browsing behavior, including:
- IP address and geolocation data
- Browser type and version
- Device type and operating system
- Pages viewed and time spent on pages
- Referring website addresses
- Click-stream data and website navigation patterns
2.3 Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. This helps us improve our website, personalize your experience, and deliver targeted advertising. We use:
- Google Analytics: To understand how visitors interact with our website and improve user experience
- Facebook Pixel: To measure advertising effectiveness and deliver personalized ads on Facebook and Instagram
- Essential Cookies: Required for website functionality, shopping cart, and secure checkout
For more information about our cookie practices, please see our Cookie Policy.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Order Processing: To process and fulfill your orders, arrange shipping, and provide customer service
- Account Management: To create and manage your account, including password resets and account preferences
- Communications: To send order confirmations, shipping notifications, and respond to your inquiries
- Marketing: To send promotional emails, newsletters, and special offers (with your consent)
- Website Improvement: To analyze website usage, improve functionality, and enhance user experience
- Fraud Prevention: To detect and prevent fraudulent transactions and protect our business
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
- Advertising: To display relevant ads on third-party platforms like Facebook and Instagram
4. How We Share Your Information
We may share your personal information with the following categories of third parties:
4.1 Service Providers
- Shopify: Our e-commerce platform provider that processes payments and hosts our online store
- Shipping Carriers: To fulfill and deliver your orders within the United States
- Payment Processors: Shopify Payments securely processes all payment transactions
- Email Service Providers: To send transactional and marketing emails
- Analytics Providers: Google Analytics for website analytics and performance
- Advertising Partners: Facebook/Meta for targeted advertising campaigns
4.2 Legal Requirements
We may disclose your information if required by law or in response to valid legal requests, including:
- Court orders, subpoenas, or government investigations
- To protect our rights, property, or safety
- To enforce our terms of service or other agreements
- To prevent fraud or illegal activity
4.3 Business Transfers
If we are involved in a merger, acquisition, bankruptcy, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Secure Socket Layer (SSL) encryption for all data transmission
- PCI-DSS compliant payment processing through Shopify Payments
- Regular security assessments and updates
- Limited access to personal information on a need-to-know basis
- Secure data storage and backup procedures
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. Generally:
- Account Information: Retained until you request account deletion
- Order History: Retained for 7 years for accounting and legal purposes
- Marketing Communications: Retained until you unsubscribe or request deletion
- Analytics Data: Anonymized data may be retained indefinitely for business analysis
7. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Opt-Out: Unsubscribe from marketing emails at any time
- Data Portability: Request a copy of your data in a machine-readable format
- Object: Object to our processing of your personal information
- Withdraw Consent: Withdraw consent for data processing (where applicable)
To exercise any of these rights, please contact us at raincheck@wetinseattle.com. We will respond to your request within 30 days.
7.1 California Residents (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect, use, and disclose
- Right to request deletion of your personal information
- Right to opt-out of the sale of personal information (we do not sell your information)
- Right to non-discrimination for exercising your CCPA rights
8. Children's Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information from our records.
9. Third-Party Links
Our website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. International Data Transfers
Your information may be transferred to and processed in the United States or other countries where our service providers operate. We currently ship only within the United States. By using our website and services, you consent to the transfer of your information to the United States.
11. Do Not Track Signals
Some browsers have a "Do Not Track" feature that lets you tell websites you do not want to have your online activities tracked. Our website does not currently respond to Do Not Track signals. You can manage cookie preferences through our cookie consent banner and your browser settings.
12. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.
13. Contact Information
If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:
IT'S ALWAYS WET IN SEATTLE INC.
Email: raincheck@wetinseattle.com
State: Washington, USA
14. Consent
By using our website and services, you consent to the collection, use, and sharing of your personal information as described in this privacy policy.
